Billboard Lisbon


It's a Contemporary Urban Art project, created and developed by P28  in association with Sonnabend Collection and Travessa da Ermida, having as goal the publicity supports manipulation aimed to be targets of contemporary art manifestations.  This concept is born from the necessity of restoring and give life to this same supports, in their genesis conceived to several purposes - political publicity and propaganda - re-orienting/ subverting its original intention by profiting from its enormous potentialities as mass communication support.


Andrea Robbins and Max Becher

Andrea Robbins and Max Becher

We are a married couple who met in college in 1984. Since then we have worked individually as well as collaboratively using photography, film, video, and digital media. We have taught in the art departments of The Cooper Union, Rutgers University and the University of Florida.

The primary focus of our work is, what we call, the transportation of place — situations in which one limited or isolated place strongly resembles another distant one. Everywhere, not only in the new world, such situations are accumulating and accepted as genuine locales. Traditional notions of place, in which culture and geographic location neatly coincide, are being challenged by legacies of slavery, colonialism, holocaust, immigration, tourism, and mass-communication. Whether the subject is Germany in Africa, Germans dressing as Native Americans, American towns dressed as Germany, New York in Las Vegas, New York in Cuba, or Cuba in exile, our interest tends to be a place out of place with its various causes and consequences.

Clifford Ross

Clifford Ross

Born in New York City, Ross earned a BA in Art and Art History from Yale University in 1974. Following an early career in painting and sculpture, Ross began his photographic work in 1994. A major milestone in his work was the Hurricane series, begun in 1996. The large-scale black and white images depict dramatic ocean waves shot during hurricanes by Ross while in the water and tethered to an assistant on land.


In 2002, in order to photograph Mount Sopris in Colorado, Ross invented and patented his R1 camera, and then went on to make some of the highest resolution single shot landscape photographs in the world. Having worked realistically and abstractly as a painter and photographer, his fascination with the mountain led him to deconstruct the dramatic realism of his photographs through the use of computer-generated animation. This led to the creation of Harmonium Mountain in 2010, a short form video with an original score by Philip Glass and the Harmonium series. The colorful, abstract Harmoniums are built from a very small fraction of the entire landscape of Mount Sopris and printed on hand-crafted Japanese paper. 

His recent collaborations include a multimedia installation with Pan Gongkai, President of the Central Academy of Fine Arts in Beijing, and a 3.5 ton, 28' x 28' stained glass wall with architects Mack Scogin and Merrill Elam for the U.S. Federal Courthouse in Austin, Texas.

A solo exhibition, “Clifford Ross: Landscape Seen & Imagined," is currently on view at MASS MoCA in North Adams, Massachusetts through April 2016.

Ross is a contributing editor for BOMB and Blind Spot magazines and serves as chair of the Helen Frankenthaler Foundation.

Ross' work has been exhibited widely in galleries and museums in the United States, as well as in Europe, Brazil and China and can be found in numerous public collections, including the Museum of Modern Art, the Metropolitan Museum of Art, and the Solomon R. Guggenheim Museum in New York City, the J. Paul Getty Museum in Los Angeles, and the Museum of Fine Arts in Houston. 

Gilbert & George

Gilbert & George

Gilbert & George Gilbert was born in 1943 in the Italian Dolomites. George was born in 1942 in Devon, England. Gilbert and George met while students at the Central Saint Martins College of Art and Design, London, in 1967 and have lived and worked together in this same city since 1968. Moving to the working-class neighbourhood of Spitalfields in London, Gilbert and George revolted against art’s elitism, declaring their work as part of “Art for All” and themselves “living sculptures.” The artists used drawing, video and photography in their works. As early as 1969, the artists were given an exhibition at the Stedelijk Museum, Amsterdam, and by 1972–73 were frequently showing with prestigious galleries such as Konrad Fischer Galerie, Düsseldorf, Sonnabend Gallery, New York, and later the Anthony d’Offay Gallery, London . Their use of black-and-white photographic assemblages first surfaced in 1971 and by the late 1970s had developed into grid like photo combinations. The duo was invited to participate in Documenta 5, 6, and 7 in Kassel in 1972, 1977, and 1982. In 1980, the Stedelijk Van Abbemuseum, Eindhoven, organized a mid-career retrospective of the artists’ work, which travelled to the Kunsthalle Düsseldorf; Kunsthalle Bern; Centre Georges Pompidou, Paris; and Whitechapel Art Gallery, London. In the first years of the 1980s, Gilbert and George added a range of bright colours to their photographs. The content of the work of this period centered around urban life and the hope and fear associated with modern society. In 1986, Gilbert and George were awarded the Turner Prize, and in 1987 had a major exhibition at the Hayward Gallery, London. In 1989, Gilbert and George exhibited twenty-five large pieces dealing with illness and destruction at Anthony d’Offay Gallery for an AIDS charity organization. The following year, the artists created The Cosmological Pictures, which toured ten different European museums from 1991 to 1993. Gilbert and George also exhibited in Moscow in 1990. In 1992, their largest production ever, New Democratic Pictures, was exhibited at Aarhus Kunstmuseum, Aarhus, Denmark. This was followed by a solo exhibition at the National Art Gallery, Beijing, and the Art Museum, Shanghai, in 1993. In 1994, the artists were given an exhibition at the Museo d’Arte Moderna, Lugano, Switzerland. They have since been the subject of major travelling retrospectives organized by Galleria d’Arte Moderna in Bologna (1996), Kunstmuseum Bonn (1999), and Tate Modern in London (2007), which travelled to the Brooklyn Museum (2008). They also represented England in the 2005 Venice Biennale.

Jason Martin

Jason Martin

Jason Martin effects oscillations between sculpture and painting, with the vigour of action painting but a controlled hand. He is perhaps best known for his monochromatic paintings, where layers of oil or acrylic gel are dragged across hard surfaces such as aluminium, stainless steel or Plexiglas with a fine, comb-like piece of metal or board in one movement, often repeated many times. Striations catch the light, their rhythmic textures suggestive of the ridges in a vinyl record, strands of wet hair, the grain of a feather – and whose titles flirt with association (Comrade, Amphibian, Corinthian). Martin does away with paint altogether in his wall-mounted casts of copper, bronze and nickel, whose surfaces are unctuous but frozen. In pure pigment works, vivid colour is applied to moulded panels, whose baroque contortions appear like an extreme close-up of a painter’s palette. These raw, worked surfaces find their equal and opposite in the recent sculpture Behemoth (2012), where the object (a huge cubic pile of cork on the floor) is impregnated with black pigment, rendering it a mass of surface.

Jason Martin was born in Jersey, in the Channel Islands, in 1970 and lives and works between London and Portugal. He has a BA from Goldsmiths, London (1993). Solo exhibitions include Palazzo Cavalli Franchetti, Venice (2013), Le Consortium, Dijon, France (2012), Peggy Guggenheim Collection, Venice (2009), Es Baluard Museu d'Art Modern i Contemporani de Palma, Majorca (2008), Kunstverein Kreis Gŭtersloh, Germany (2007), Centro de Arte Contemporáneo de Málaga, Spain (2005). He was a prizewinner in John Moores 21, Liverpool Biennial of Contemporary Art, UK (1999) and of the Golfo della Spezia, European Biennial of the Visual Arts, La Spezia, Italy (2000).

Jeff Koons

Jeff Koons

Jeff Koons was born in York, Pennsylvania in 1955. He studied at the Maryland Institute College of Art in Baltimore and the School of the Art Institute of Chicago. He received a BFA from the Maryland Institute College of Art in 1976. Koons lives and works in New York City.  

Since his first solo exhibition in 1980, Koons’s work has been shown in major galleries and institutions throughout the world. His Celebration sculptures were the subject of exhibitions on the rooftop of the Metropolitan Museum of Art in New York and at the Neue Nationalgalerie in Berlin. Château de Versailles opened its doors to a living artist for the first time with Jeff Koons: Versailles, where a selection of his works were presented within the Grand Apartments. The Whitney Museum of American Art presented the most comprehensive survey of Koons’s career to date, Jeff Koons: A Retrospective (through October 19, 2014), presented afterwards in November the same year, at the Pompidou Centre Paris and in Guggenheim Museum Bilbao in June 2015.

Koons earned renown for his public sculptures, such as the monumental floral sculpture Puppy (1992), shown at Rockefeller Center and permanently installed at the Guggenheim Bilbao. Another known floral sculpture is Split-Rocker (2000), having been shown in several places, namely the Papal Palace in Avignon, Château de Versailles, and Fondation Beyeler Basel and Rockefeller Center.

Jeff Koons has received numerous awards and honours in recognition of his cultural achievements. Notably, Koons received the Governor’s Awards for the Arts “Distinguished Arts Award” from the Pennsylvania Council on the Arts; President Jacques Chirac promoted Koons to Officier de la Legion d’Honneur; and most recently, Secretary of State Hillary Rodham Clinton honoured Koons with the State Department’s Medal of the Arts for his outstanding commitment to the Art in Embassies Program and international cultural exchange. Koons has been a board member of The International Centre for Missing & Exploited Children (ICMEC) since 2002, and co-founded the Koons Family International Law and Policy Institute with ICMEC; for the purpose of combating global issues of child abduction and exploitation and to protect the world’s children.

João Louro

João Louro

João Louro was born in 1963, in Lisbon, where he lives and works. He studied architecture at the University of Lisbon and painting at the Ar.Co School of Visual Art.  João Louro’s body of work encompasses painting, sculpture, photography and video.

João Louro’s work descends from minimal and conceptual art, with special attention to avant-garde movements of the early twentieth century. It draws out a topography of time, with references that are personal but mainly they are generational. With regular recourse to language as a source, as well as the written word, he seeks a review of the image in contemporary culture, starting out from a set of representations and symbols from the collective visual universe. Minimalism, conceptualism, Pop culture, structuralism and post-structuralism, authors such as Walter Benjamin, Guy Debord, Georges Bataille and Blanchot as well as artists like Donald Judd and the ever-present Duchamp, form the reference lexical universe of the artist.

He participated in the group project Insite 05 - Art Practices in Public Domain, in San Diego, USA / Tijuana, Mexico (1995) and in the exhibition The Experience of Art, Venice Biennale 2005. Solo exhibitions include Air Bag, The Return of the Real (1998) at Chiado Museum in Lisbon; Blind Runner, a retrospective exhibition (2004) at Centro Cultural de Belém, Lisbon; My Dark Places, at Museo d’Art Contemporanea Roma (2010); and, more recently, Smuggling (2015/1016), at Museum of Contemporary Art of Elvas.

He was the portuguese representative at the Venice Biennale of 2015, with the exhibition I Will Be Your Mirror | Poems and Problems

Lawrence Beck

Lawrence Beck

Lawrence Beck (American, b.1962) is a botanic photographer. Born in New York, NY, Beck studied at the SUNY College in Purchase, NY, from 1980 to 1984. He then attended Columbia University in New York to study film, French language, and culture from 1982 to 1983.

Known worldwide for his botanic photographs, Beck focuses on still-life images. Some of his photographs refer explicitly to different moments of art history: Dutch paintings from the 17th century, through his large-scale tulips portraits, and Impressionist paintings from 19th century, with water lilies. In his Black and White series, he pays significant attention to picture grains, light effects, and contrasts to enhance the idea of nature imitating art. Beck always photographs flowers and plants frontally, and associates their Latin name with a nickname, which is the title of the artwork.

The photographer has held several solo exhibitions in many institutions around the world, including Sonnabend Gallery in New York, NY; Metropolis in Lyon, France; Karyn Lovegrove Gallery in Los Angeles, CA; Galerie Rodolfe Janssen in Brussels, Belgium; Seomi Gallery in Seoul, Korea; and Projex Mtl Galerie in Montreal, Canada. He has participated in group exhibitions, such as Art Basel in Switzerland, Brussels Art Fair, Cologne Art Fair, and Paris Photo.

Beck currently lives and works in New York, NY.

William Wegman

William Wegman

William Wegman was born in 1943 in Holyoke, Massachusetts. He received a B.F.A. in painting from the Massachusetts College of Art, Boston in 1965 and an M.F.A. in painting from the University of Illinois, Champagne-Urbana in 1967. From 1968 to 1970 he taught at the University of Wisconsin. In the fall of 1970 he moved to Southern California where he taught for one year at California State College, Long Beach. By the early 70s, Wegman's work was being exhibited in museums and galleries internationally. In addition to solo shows with Sonnabend Gallery in Paris and New York, Situation Gallery in London and Konrad Fisher Gallery in Dusseldorf , his work was included in such seminal exhibitions as "When Attitudes Become Form," and "Documenta V" and regularly featured in Interfunktionen, Artforum and Avalanche.

It was while he was in Long Beach that Wegman got his dog, Man Ray, with whom he began a long and fruitful collaboration. Man Ray, known in the art world and beyond for his endearing deadpan presence, became a central figure in Wegman's photographs and videotapes. In 1981, Man Ray died. It was not until 1986 that Wegman got a new dog, Fay Ray, and another collaboration began marked by Wegman's extensive use of the Polaroid 20 x 24 camera. With the birth of Fay's litter in 1989, Wegman's cast of grew to include Fay's offspring — Battina, Crooky and Chundo — and later, their offspring: Battina's son Chip in 1995, Chip's son Bobbin in 1999 and Candy and Bobbin's daughter Penny in 2004. Out of Wegman's involvement with this cast of characters grew a series of children' books inspired by the dogs' various acting abilities: Cinderella, Little Red Riding Hood, ABC, Mother Goose, Farm Days, My Town, Surprise Party and Chip Wants a Dog (all Hyperion). Wegman has also published a number of books for adults including Man's Best Friend, Fashion Photographs and William Wegman 20 x 24 (all Abrams) and Fay and The New York Times Bestseller Puppies (both Hyperion).

Wegman has created film and video works for Saturday Night Live and Nickelodeon and his video segments for Sesame Street have appeared regularly since 1989. His videos include Alphabet Soup, Fay's Twelve Days of Christmas and Mother Goose. In 1995, Wegman's film The Hardly Boys was screened at the Sundance Film Festival. After a twenty year hiatus, Wegman returned to the format of his video work from the 70s producing two new series of video works in 1998 and 1999. A collection of his selected video works from 1970-99 was recently released on DVD by Artpix.

Numerous retrospectives of Wegman's work have been made among them "Wegman's World" which opened at the Walker Art Center, Minneapolis in 1981 and toured the United States and "William Wegman: Paintings, Drawings, Photographs, Videotapes" which opened at the Kunstmuseum, Lucerne in 1990 travelling to venues across Europe and the United States including the Pompidou Center, Paris and The Whitney Museum of American Art, New York. More recent exhibitions have included retrospectives in Sweden, Japan, Korea and Spain and, most recently the exhibition "Funney/Strange" which opened at the Brooklyn Museum of Art in 2006 with a catalogue published by Yale University, making its final stop at the Wexner Center for the Arts, Columbus in the fall of 2007.

William Wegman lives in New York and Maine where he continues to make videos, to take photographs and to make drawings and paintings.


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Explores the relationship between the city , spaces " non-places" and culture.

Promotes the artistic development in its tracks, rehabilitates mentality and bet in an action of social responsibility directed to mental illness.​

The P28 is also artist, someone who defends a unique position and critical , confronting what we are abroad.​

P28 acts as an intermediary between the artist and the public , gathering and making available spaces for artistic encounters and consequently sharing.​


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